Το site αυτό είναι αφιερωμένο στην ανάδειξη παράδοξων συσχετίσεων (προσοχή στη διαφορά συσχέτισης και αιτιότητας αλλά και στην κίβδηλη συσχέτιση). Καμία προφανής χρησιμότητα εκτός από πηγή έμπνευσης για (άχρηστες) έρευνες και δολοφονία χρόνου. Χαρακτηριστικά παραδείγματα ευρημάτων:
- 26 percent of people who know how to tie a necktie can speak more than one language, compared with 39 percent of people in general.
- 82 percent of people who dislike roller coasters don't ski, compared with 69 percent of people in general.
- Only 8 percent of people with good eyesight are more likely to cry than curse when they're hurt, compared with 17 percent of people in general.
- 58 percent of people who are multilingual have never gotten a speeding ticket, compared with 42 percent of people in general.
- Only 15 percent of people who attended private school fear public speaking, compared with 24 percent of people in general.
- 58 percent of people who dine out frequently prefer their beverages carbonated, compared with 48 percent of people in general.